Wild at heart dog foundation I Believe In Dog pop in London

Hettie is proud to be part of this wonderful Pop Up for the Wild at Heart Foundation in London this month. All for a fantastic cause it will definitely be worth a visit

Launched on 5th June 2019, Wild at Heart Foundation’s inaugural “I believe in dog” Pop Up will be a four-week retail residency, uniquely placed to raise both funds and awareness for stray dogs all over the world. With the global stray dog population estimated to exceed 600 million, this is a crucial opportunity to give visibility to their mission and to raise the funds required to fight back against the rising tide of cruelty, neglect and disassociation. Run by Nikki Tibbles and her wonderful team it is set to be an amazing event for a fabulous cause.


Wild at Heart Foundation are excited to be taking over 57-59 Monmouth Street, a prime retail space in the heart of Seven Dials, London, to bring dog-loving London shoppers a one-of-a- kind compassionate retail experience. Visitors – both two and four legged – will enjoy the chance to shop a bespoke range of premium products, as well as a diverse and engaging calendar of events, all in the knowledge that their participation will be making an active difference to changing the lives of suffering street dogs all over the world.

This is a truly unique opportunity for dog lovers to experience philanthropy at its finest.

Compassionate shopping

The Pop Up will offer visitors the chance to shop a bespoke range of premium products, with proceeds going directly towards Wild at Heart Foundation’s vital project work. Alongside their own brand new range of sweatshirts, T-shirts and mugs (launching exclusively for the event), we’ll also be retailing an eclectic mix of products from well-loved classics, to up-and-coming designers and innovators.

Hettie handbag and dog coat in multispot wine  

In addition, the space will be adorned with stunning professional artwork for sale – all of which has been generously donated - from artists including Chrissy Wilson, Donya Coward, Elizabeth Emmanuel, Tom Lovell, and Hugo Guinness. In fact, we’re hoping to dress the shop exclusively with items available for purchase in the name of helping those dogs who need it most.



Beyond shopping

Alongside this eclectic retail range, we will be hosting a engaging calendar of mini-events which will run throughout the month.  Currently listed events include: meet and greets with our celebrity ambassadors; Q&As from leading industry experts; masterclasses from pet photography to painting, cooking to cocktail making; book signings; and many more.

How will the funds raised support Wild at Heart Foundation's mission ?

I Believe in Dog: The Pop Up is a truly monumental fundraising opportunity for Wild at Heart Foundation, allowing us a platform on which to share stories of the work we do, engage a wider public with the urgency of our mission, and – crucially – to raise much needed funds for our project work overseas.

June will see the launch of our long-term campaign in Lebanon, a country which is currently home to some of the worst instances of violence against dogs that we have ever witnessed. Cruelty and abuse is rife, and with little to no support for mass-sterilisation programmes, humane shelters, or routine overseas rehoming, the problem is set to worsen at an alarming rate. Unless we step in.

Funds raised from I Believe in Dog: The Pop Up will give us a solid foundation upon which to build a committed, targeted campaign. You can read more about their Lebanon project here:




About Wild at Heart Foundation 

Wild at Heart Foundation believes that a dog can lift our mood, change our day, keep us active and transform a house into a home. They are our fierce protectors, our best friends, our support, structure, strength and solace. They offer freely what humans can spend lifetime learning, which is to love unconditionally. They save our lives in many ways.

This is why Wild at Heart Foundation wants to end the suffering of these amazing creatures. We do this by: providing funding and incredible support to international rescue and adoption projects; organising neutering programmes, including research into new sterilization tech- niques; and delivering education initiatives to children, teaching our next generation how important it is to care for animals.

How we started

2015 saw the launch of the Wild at Heart Foundation, founded by Nikki Tibbles, London’s most sought-after florist and creator of Wild at Heart.

As a lifelong dog-lover, and with six rescue dogs of her own, Nikki was compelled to create an organisation which addressed the severity, scale and urgency of the global stray dog crisis - currently estimated to be some 600 million - and so Wild at Heart Foundation was born. In May 2015 the charity was officially registered by the UK’s Charity Commission.

What we do

Since then, Wild at Heart Foundation has gone on to rehome sterilise over 16,000 dogs, rehome 1,175 dogs from overseas to the UK, and educate some 27,000 children. The work that Wild at Heart Foundation undertake focuses on getting to the root of the problem, creat- ing lasting solutions to the problems of neglect, cruelty, abandonment and mistreatment that dogs are subject to the world over.



Quintessentially British luxury accessories for adventures together from rural to city 

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