100% NATURAL

Wool grows naturally on sheep, it is a keratin protein fibre, similar to human hair and is 100% natural and not man-made.

RENEWABLE

As long as there is grass to graze on, water to drink, air and sunshine sheep will produce a new fleece every year, making wool a renewable fibre source.

BIODEGRADABLE

At the end of its useful life, wool can be returned to the soil or the marine environment where it decomposes, releasing valuable nitrogen-based nutrients into the ground/ocean.When wool is disposed of in soil or water, it takes a very short time to break down, whereas most synthetics and plastics are extremely slow to degrade, if at all.

BREATHABLE

Wool has a large capacity to absorb moisture vapour (up to 30 per cent of its own weight) next to the skin, making it extremely breathable, and comfortable to wear in extremes and changes of temperature.

Wool fibres are crimped, and when tightly packed together, in yarn or fabric, form millions of tiny pockets of air. This unique structure allows wool to absorb and release moisture vapour either into the atmosphere or via perspiration from the wearer - without compromising its thermal efficiency.

MULTI-CLIMATIC/ TRANSEASONAL

Whether it’s hot, cold, humid or dry, wool garments are one of the most breathable. Wool can absorb and release twice as much moisture vapour as cotton and thirty times as much as polyester.

When worn next to the skin, wool works as a dynamic buffer in the micro-climate between the fabric and the skin, regulating humidity and temperature.

Thanks to its hygroscopic abilities, wool constantly reacts to changes in body temperature, maintaining its wearer’s thermophysical comfort in both cold and warm weather.While the exterior layer of a wool fibre is hydrophobic (water-resistant), its inner layer, its cortex, is hydrophilic (water-loving). The cortex can absorb about to one-third of its weight in moisture without feeling damp.

RESILIENT

Due to wool fibres being like a coiled spring they return to their original shape during wear and have a natural resistance to wrinkles. They resist tearing and are able to be bent back and forth on themselves over 20,000 times without breaking.

PROTECTION

Since the Stone Age, wool has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a man-made fibre which matches its unique properties.

For thousands of years, sheep have been able to adapt to even the harshest of environments, as their wool protects them through hot , cold , dry and damp seasons.

COMFORT STRETCH

Due to its crimped, zig-zag, structure, wool has a natural elasticity so wool garments have the ability to stretch comfortably with the wearer and then return to their natural shape, making them resistant to wrinkling and sagging. 

Wool maintains its appearance in the longer term, adding value to the product, reduces the requirement for excessive laundering and extending its lifespan.

EASY CARE & STAIN RESISTANT

The protective outer layer on a wool fibre makes wool products resistant to staining. Many wool products can now be machine-washed and tumble dried.

Recent innovations, in white goods and wool treatments, mean wool items are no longer hand-wash only. 

ANTI-STATIC

Merino wool is naturally anti-static which means it also attracts less dirt, dust and lint.

ODOUR RESISTANT

Wool is far more efficient than other textiles at absorbing sweat and releasing it into the air, before bacteria has a chance to develop and produce unpleasant body odour.

As wool absorbs the sweat moisture vapour it leaves less perspiration on the skin and is easily refreshed by airing. With wool's natural ability to shed dirt and bacteria it can be worn longer between washes

A SAFE SOLUTION

High in water and nitrogen content, wool is naturally flame-retardant. Wool does not melt, drip or to stick to the skin causing burns, and when subject to extreme heat it produces less smoke and less noxious 

fumes.Wool's requires high levels of oxygen in order to burn and has a far higher ignition threshold compared to other fibres which prevents the spread of flames. 

UV PROTECTION

Wool provides good protection from the sun and has a naturally high level of UV protection, which is much higher than most synthetic fibres and cotton.

As a natural fibre, evolved over millions of years to protect sheep against the elements, wool absorbs UV radiation providing protection from the sun, making it a good choice for a wide range of outdoor activities.

WOOL IS GOOD FOR THE SKIN

Recently published research has demonstrated that wearing superfine wool next to the skin istherapeutic for eczema sufferers, challenging misconceptions that all wool is prickly and itchy.Medical professionals from across the world have reviewed research papers published during the past100 years to critically assess scientific studies claiming wool causes allergy. Debunking the ‘Myth of Wool

Allergy’ the researchers conclude that there is no credible evidence wool is an allergen. It found that if a fabric does cause sensations of itch and prickle on the skin then it is because of the large diameter/coarseness of the fibres and not due to the fibre type being wool.

SLEEP

It may surprise you to learn that wool could be the solution to a better night’s sleep. Wool is a naturalsleeping aid, so if you’re not sleeping well, switching to wool bedding is one way to improve your sleep quality.

The 7 Surprising Sleep Benefits of Wool - It keeps you cool, It keeps you warm, It stops you getting sweaty, Wool defeats dust mites, It defends against fungal spores, naturally safe and is naturally sustainable.

WOOL FORMS PART OF A NATURAL CARBON CYCLE

Sheep consume organic carbon by eating plants and store this in their fleece. Fifty percent of a fleece's weight is pure organic carbon stored in a durable, wearable form.