Wool grows naturally on sheep, it is a keratin protein fibre, similar to human hair and is 100% natural and not man-made.
As long as there is grass to graze on, water to drink, air and sunshine sheep will produce a new fleece every year, making wool a renewable fibre source.
At the end of its useful life, wool can be returned to the soil or the marine environment where it decomposes, releasing valuable nitrogen-based nutrients into the ground/ocean.When wool is disposed of in soil or water, it takes a very short time to break down, whereas most synthetics and plastics are extremely slow to degrade, if at all.
Wool has a large capacity to absorb moisture vapour (up to 30 per cent of its own weight) next to the skin, making it extremely breathable, and comfortable to wear in extremes and changes of temperature.
Wool fibres are crimped, and when tightly packed together, in yarn or fabric, form millions of tiny pockets of air. This unique structure allows wool to absorb and release moisture vapour either into the atmosphere or via perspiration from the wearer - without compromising its thermal efficiency.
Whether it’s hot, cold, humid or dry, wool garments are one of the most breathable. Wool can absorb and release twice as much moisture vapour as cotton and thirty times as much as polyester.
When worn next to the skin, wool works as a dynamic buffer in the micro-climate between the fabric and the skin, regulating humidity and temperature.
Thanks to its hygroscopic abilities, wool constantly reacts to changes in body temperature, maintaining its wearer’s thermophysical comfort in both cold and warm weather.While the exterior layer of a wool fibre is hydrophobic (water-resistant), its inner layer, its cortex, is hydrophilic (water-loving). The cortex can absorb about to one-third of its weight in moisture without feeling damp.
Due to wool fibres being like a coiled spring they return to their original shape during wear and have a natural resistance to wrinkles. They resist tearing and are able to be bent back and forth on themselves over 20,000 times without breaking.
Since the Stone Age, wool has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a man-made fibre which matches its unique properties.
For thousands of years, sheep have been able to adapt to even the harshest of environments, as their wool protects them through hot , cold , dry and damp seasons.
Due to its crimped, zig-zag, structure, wool has a natural elasticity so wool garments have the ability to stretch comfortably with the wearer and then return to their natural shape, making them resistant to wrinkling and sagging.
Wool maintains its appearance in the longer term, adding value to the product, reduces the requirement for excessive laundering and extending its lifespan.