Durable Wool is well-known to be strong and resilient. A wool fibre can be bent 20,000 times without breaking and still have the power to recover; it will however naturally biodegrade when the time comes.

Eco-Friendly wool uses significantly less energy during its production than manufacturing man-made fibre's. Wool production produces lower carbon dioxide emissions and hence has a low carbon impact on the earth.

Old wool fabric and fibre can be recycled for many uses including insulation and geotextiles, as well as being an effective compost as it slowly releases nitrogen-rich nutrients back to the soil.